The snack aisle is overcrowded with trendy creations claiming to be healthy. But almonds are more than a trend. They don’t need to pretend.

Most people think the almond is a nut. But the truth? It’s technically a fruit.

That’s why Blue Diamond is bringing almonds home, to the produce aisle. Our new flavor pairings turn mindful snacking into a moment of revelation.

Because enlightenment is simple. And snackable.

Snack the Truth

Just ask influential celebrity, Lou Diamond Phillips.

Lou was lost on his snack journey, but found answers in almonds. He was reborn as Blue Diamond Phillips.

Now, he spreads the word of snack-induced revelation.