For the Young Shits April competition, we were tasked with resurrecting a dying brand. The challenge: honor its roots while reimagining it for today’s world with a social-first, AI-integrated campaign.

The choice was clear. Nothing says mall-wandering nostalgia and tech-driven potential quite like Radio Shack. It’s time to bring back the Shack.

We understand the world better when we can hold it in our hands. There’s something powerful about technology you can touch, take apart, and make your own.

But today’s DIY community is fragmented and support is limited. Online shopping is slow, confusing, and unforgiving when you’re still learning.

With modern stores and interactive experiences, Radio Shack is back to build a deeper connection with technology.

Make Tech Yours

Live from The “Shack-ademy,” we’re streaming a learning series for makers, fixers, and the tech-curious.

It’s a show, tutorial, and community experience led by RadioShack experts and DIY influencers.

Radio Shack stores are now build spaces and knowledge hubs, while clips are shared for ongoing engagement.

Have a project idea? We’ll help you make it real. No idea? We’ll help with that too. The Radio Shack App features an AI assistant for makers at every level.

Get ideas, part lists, and step-by-step guides.

Prototype, troubleshoot or start from scratch.

Bring it to life with our virtual simulation tool.

Connect directly with parts in-store or online. 

OOH installations are inspired by interactive exhibits you’d find in a science museum. Complete simple circuits that trigger lights and sounds, or help repair a robot by swapping in missing parts. Follow the QR code to Shack-ademy tutorials and product pages. These ads are made to be tinkered with and shared.