Name one part of yourself with a harder job than your butt.

While you think on that, let’s talk self-care. We pat ourselves on the back for nutrition, mindfulness, and skincare. But what about our butts? Why do we neglect essential hygiene for the real unsung heroes?

TUSHY makes self-care complete with an affordable, easy-to-install bidet that gives your whole self the attention it deserves. It’s time to evolve, upgrade your routine, and Sophisticate Your Ass.

We follow the stunt with OOH to continue spraying awareness where it’s needed most.

The message is then taken to the bathroom, where we do some of our best thinking.

And we extend to social, where bidet epiphanies are meant to be shared.